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Marist's Fall Open House
Experience all that Marist has to offer at our Fall Open House.
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Watching the Monitor
Integrated Marketing Communication
Curriculum
IMC Degree Program Full & Part-Time Graduate Student Information
The M.A. in Integrated Marketing Communication graduate degree program consists of 10 IMC courses, each 3 credits, for a total of 30 credits. All M.A. IMC courses are offered in an asynchronous online format to accommodate the needs of working professionals. Full-time IMC graduate program students complete the degree in as little as three semesters; part-time students may take up to three years, depending on the number of courses they take each semester. Start dates are flexible as students can choose to start in either a fall or spring semester. Fall and spring semesters have two rounds, each of eight-week duration. Summer semesters have two rounds, each of six-week duration.
IMC Full- and Part-Time Student Curriculum
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IMC Curriculum Courses
- Principles of Integrated Marketing Communication
- Public Relations Management
- Marketing Foundations
- Brand Management
- Global Consumer Insights
- Advertising Management
- Social Media Strategies & Tactics
- Marketing Research
- Analytical Tools for Decision Making
- Integrated Marketing Communication Capstone
Learn More °ÄÃÅÁùºÏ²Êapp the IMC Degree
The 100% online IMC graduate curriculum consists of cutting-edge marketing courses geared towards the enhancement of student's strategic marketing and communication skills. To learn more about enrolling in the Integrated Marketing Communication curriculum contact °ÄÃÅÁùºÏ²Êapp today.
Course Descriptions
Integrated Marketing Communication Subject Guide on Pathfinders
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