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澳门六合彩app
Marist's Fall Open House
Experience all that Marist has to offer at our Fall Open House.
鈥&苍产蝉辫;November 9澳门六合彩app
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Academics
Marist's Fall Open House
Experience all that Marist has to offer at our Fall Open House.
鈥&苍产蝉辫;November 9Academics
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Admission & Financial Aid
Marist's Fall Open House
Experience all that Marist has to offer at our Fall Open House.
鈥&苍产蝉辫;November 9Admission & Financial Aid
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Student Life
Marist's Fall Open House
Experience all that Marist has to offer at our Fall Open House.
鈥&苍产蝉辫;November 9Student Life
- Athletics
Two students participating in a psychological study
Mindy Stockfield
Visiting Professional Lecturer
Bio
Mindy has held senior-level positions within the entertainment and media industries including roles as Disney, MTV, Cartoon Network, and Scholastic. She is now honored to be part of the 澳门六合彩app faculty. It is even more rewarding for her to engage with the current generation of college students who were once the 鈥渒ids鈥 who watched and immersed themselves in the children鈥檚 content she built with her teams.
Mindy鈥檚 most recent position was Senior Vice President, Marketing, Creative, and Digital for Scholastic. In this role, she oversaw the overall campaign strategy - including Publicity - for top branded series and authors. This included Harry Potter, Dog Man, The Baby-sitters Club, and Clifford. Core to her role was growing authors and helping new books - especially with diverse voices - get discovered.
Prior, Stockfield was the SVP of Marketing for MTV. In this role, she led all campaign strategy, digital and social media marketing, and consumer and trade advertising for MTV鈥檚 live events such as the VMAs and promotion for franchises such as 鈥淭een Wolf.鈥
In addition, Stockfield served in Vice President roles for The Walt Disney Company. She led the marketing for their adult trade book division working with authors such as Mitch Albom, Caroline Kennedy, and Michael J. Fox as well as managed the cross-over book series with Disney/ABC television properties. She also served as Vice President of Digital Media for Disney Channel where she oversaw content and business development on digital platforms. There she launched some of the iconic online games tied to hits such as High School Musical, Hannah Montana, and Mickey Mouse Clubhouse. Stockfield has also held positions at Cartoon Network, Disney Online and Modem Media.
In addition to Marist, Mindy has been an Adjunct Professor at New York University and the S.I. Newhouse School of Public Communications鈥 graduate program at Syracuse University.
Fun fact - Mindy earned a 鈥淒uck-torate鈥 degree from Disney University when she was a student on the Disney College Program and a cast member operating the Dumbo ride at Walt Disney World. She lives outside New York City in the Hudson Valley with her family.
Education
BS Advertising, S.I. Newhouse School of Public Communications, Syracuse University
Research Interests/Areas of Focus
Teaching:
- Campaign Development, Branding, Media Strategy, Digital
Research Interests:
- Entertainment and the impact of youth culture
- Disney
- A.I. and its use in advertising
- Transmedia story development (TV to digital, book to TV)
Selected Presentations
University Guest Speaker Appearances:
- Duke University鈥檚 Fuqua School of Business
- Syracuse University - Launchpad Digital Tech Talk
- New York University
- University of Connecticut
- Full Sail University
- Emory University鈥檚 Goizueta Business School
- Manhattanville College
Industry Conferences Speaker Appearances:
- On Conference - ONCON
- PROMAX
- Digital Book World
- Kid Power Exchange
- IE
Awards/Honors
- Emmy for Outstanding Interactive Media Programming, Disney Channel
- PROMAX Gold, MTV
Affiliations
- The Academy of Television Arts & Sciences. National Active Member for Emmy鈥檚 and Children鈥檚 Programming Peer Group.